Branding Merger
Client: Ethicon
Client: Ethicon
Developed branding for merger of Novartis Animal Health and Johnson & Johnson’s Ethicon veterinary products. Research conducted on the target market found a majority consistently used only one type of product. Print advertisements focused on introducing new product to help promote cross use. This research was carried throughout the integrated campaign from: trade journal ads, direct mail, blended learning, distribution information, and websites.