Do your customers remember you?
We are proud that our work does not look like everything else out there. We avoid fad and cliché and appeal to common sense rather than
the lowest common denominator.
We strive relentlessly for work that succeeds: creative but focused, brilliant yet simple. These elements are as important to a straightforward print ad as they are to integrated campaigns along with direct mail and web.
Challenge:
Developed branding for merger of two companies.
Highlights:
• Created brand image
• Introduced new product
• Researched target market
Solution:
Branding created excitement by taking the promotion of a new product (sutures) and transforming it into part of the visual identity. Research conducted on the target market found a majority of veterinarians consistently used only one type of suture. Print advertisements focused on introducing new product to help promote cross use. This research was carried throughout the integrated campaign from: trade journal print ads, direct mail, blended learning, distribution information, and website design/development.
We strive relentlessly for work that succeeds: creative but focused, brilliant yet simple. These elements are as important to a straightforward print ad as they are to integrated campaigns along with direct mail and web.
Challenge:
Developed branding for merger of two companies.
Highlights:
• Created brand image
• Introduced new product
• Researched target market
Solution:
Branding created excitement by taking the promotion of a new product (sutures) and transforming it into part of the visual identity. Research conducted on the target market found a majority of veterinarians consistently used only one type of suture. Print advertisements focused on introducing new product to help promote cross use. This research was carried throughout the integrated campaign from: trade journal print ads, direct mail, blended learning, distribution information, and website design/development.